If you’ve ever been captivated by the sweet lemon perfume of a Brown Boronia, or felt your heart swell with patriotism at the sight of Golden Wattle, you will understand how we lost ourselves to the wildflowers of Western Australia. 

Flowers have captivated people for generations. Through the language of flowers, the inhibited folk of nineteenth century Victorian society were able to express feelings unable to be spoken aloud. We hope you enjoy sharing in the stories of Australian native flowers, and discovering the enchanting art of floriography. 

Of course, many flower meanings come from long before Victorian times, and are unique to local blooms – some passed down by Indigenous Elders over centuries. The Floriday collection celebrates the meaning and magic of Western Australia’s unique wildflower country – one of the most extraordinary places on earth.