Red dirt. Blue sky. Wildflowers spanning as far as the eye can see. There is nothing quite like Western Australia during wildflower season. Staring into the eyes of the otherworldly Sturt Desert Pea. Running your fingers through the feather-soft Mulla Mulla.
For those who want to bring a slice of this unique heaven home, welcome to Floriday — where the wildflowers bloom all year round.
We are lucky enough to have walked among the expansive planes of wildflower country, and have it change us forever. Together, we feel so lucky to bring Australia’s unique treasures to you with care and kindness.
We work with local Aussie growers and manufacturers to ensure a fair, ethical and sustainable production lifecycle, so you can feel really good about where your treasures come from.
We make sure everyone's a winner.
Often forgotten at the bottom of the globe, Australia actually has an abundance of natural beauty to share with the world. We proudly shine a spotlight on Australia’s unique, native botanicals in every heartfelt product.
Selected for their singular beauty and heartfelt cultural sentiments, the Floriday flowers each offer something to warm the heart and speak to the soul. Our products are designed to deepen connections with self, loved ones and Country.
Ptilotus exaltatus
Meaning:
Healing of spiritual wounds.
Pink Mulla Mulla is a symbol of spiritual protection. It is said to bring healing to those who have suffered deep spiritual wounds — even wounds from past lives. We have chosen to include Pink Mulla Mulla in our collection to offer you strength in your own spiritual journey.
May its abundance help gently fill any emptiness, and its feather-soft touch soften the edges of past trauma as you walk forward on your journey. Please look to the fire-resilient Mulla Mulla as a reminder that surprising strength and resilience can be found in the most meek and gentle of blossoms.
Within Australian Aboriginal culture, Mulla Mulla has been used medicinally for thousands of years to treat a wide variety of ailments, particularly used topically on infections and burns.
This delightfully soft, feathery beauty can be spotted in the arid regions of Western Australia, Northern Territory, and South Australia, where it forms a drift of pinky-purple clouds — especially after rains.
Wildflower Country of West Australia has been cared for by Australian Aboriginal Nations for more than 60,000 years. Many of the stories and medicinal uses of the flowers and plants have been passed down from Elders and are an irreplaceable part of Culture.
We respectfully acknowledge the Traditional Owners of the expansive lands which are home to the featured wildflowers across Western Australia, particularly the Yamatji People of the Amangu Nation. Our heartfelt thanks to Elders past and present for lovingly protecting wildflower Culture.
Surrounded by the beauty of Victoria’s Carlton Gardens, we also pay respects to the Wurundjeri people of the Kulin Nation for their enduring cultural practices of caring for Country on which we work and live.
We invite you to share your product questions, reviews, or tales of wildflower discovery.
Write to us at: flowers@floriday.com.au
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